Svenska Cykelstäder by Klapp

Svenska Cykelstäder – How do you roll?

The campaign is an invitation and a shoutout initiated by the association Svenska Cykelstäder. It includes some of Sweden's most ambitious municipalities, who work purposefully to increase cycling. Together, we want to raise the status of cycling and inspire people to use their bikes on a daily basis. Be inspired by some true cycling fans – Amira Narel, Jessica Berg and Johan Rabaeus.

Our goal is that 50% of all journeys shorter than 5 kilometers should be carried out by bicycle. We produced three films with biking enthusiasts where they got to tell us why they choose to ride a bike. The films formed the hub of the campaign and were adapted to various channels. We created a campaign page and activation booster in social media. We also designed digital advertising, physical posters, a campaign logo and give aways. All material was placed on a separate website where the municipalities could download materials when needed. 


How do you roll? Johan Rabaeus.

How do you roll? Amira Narell.

How do you roll? Jessica Berg.

Svenska Cykelstäder by Klapp

Example of campaign material

Selected work


Jack WolfskinSkitouring winter campaign shoot

IcehotelSocial media material

EpirocEpiroc brand film

ENRXENRX brand film

FjällrävenFilmproduction Hemma i Bergen / Svenska Äventyr

Trygg TraceableFilm and photo – The Dorje jacket

NynäshamnFilmproduction Vision2040

HärjedalsKökTV commercial – New kitchen in a day

Svenska CykelstäderCommercial – Låt barnen styra

IF MetallFilmproduction with Graphera

SJFilmproduction – The night train to Narvik

NynäshamnCampaign Plats för livet

Dina FörsäkringarCase: Jobba hos oss

SveFastFilmproduction "Mäklarappen"

AvonovaClient cases

JernspiranFilmproduction and campaign

JernhusenFilmproduction and campaign

Oxunda vattensamverkanOur driking water



Friskis&SvettisMeet a Hero

Friskis&SvettisCase: Verksamhetsberättelse


Drum and ZmartaCase: Insplanet film and photo shoot

ReelCase: Reel

NynäshamnWeb design

Jernhusen MediaCase: Kampanj Play

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KLAPP / Storytellers for a world in motion