Svenska Cykelstäder – How do you roll?
The Cyklamer.nu campaign is an invitation and a shoutout initiated by the association Svenska Cykelstäder. It includes some of Sweden's most ambitious municipalities, who work purposefully to increase cycling. Together, we want to raise the status of cycling and inspire people to use their bikes on a daily basis. Be inspired by some true cycling fans – Amira Narel, Jessica Berg and Johan Rabaeus.
Our goal is that 50% of all journeys shorter than 5 kilometers should be carried out by bicycle. We produced three films with biking enthusiasts where they got to tell us why they choose to ride a bike. The films formed the hub of the campaign and were adapted to various channels. We created a campaign page and activation booster in social media. We also designed digital advertising, physical posters, a campaign logo and give aways. All material was placed on a separate website where the municipalities could download materials when needed.
How do you roll? Johan Rabaeus.
How do you roll? Amira Narell.
How do you roll? Jessica Berg.
Example of campaign material
Selected work
Fjällräven + Gore-TexPhoto – Film
SKF Metals industry solutionsPhoto – Film
ENRXENRX brand film
SKF InnotransCampaign – Film
PricerPhoto – Film
Visit SwedenPhoto – Film
Fjällräven HojaPhoto – Film
Jack WolfskinSkitouring winter campaign shoot
Epiroc – Parental LeavePhoto – Film
FloatelPhoto – Film
DstnyPhoto – Film
Fjällräven HikingPhoto – Film
JernbroPhoto – Film
EpirocEpiroc brand film
SamhallPhoto – Film
Fjällräven KarshamraFilm - Stills
Oxunda vattensamverkanStormwater
IcehotelSocial media material
Gudrun SjödénCampaign – Film
Fjällräven Sun HoodiePhoto – Film
BillerudFilm
SJFilmproduction – The night train to Narvik
TCO DevelopmentCampaign – Film
Nynäshamns kommunFilmproduction Vision2040
AvonovaClient cases
IF MetallFilmproduction with Graphera
EchandiaPhoto – Film
ENRX Global CapabilitiesPhoto – Film
HagaköketPhoto – Film
HärjedalskökCampaign
FjällrävenFilmproduction Hemma i Bergen / Svenska Äventyr
Nynäshamns kommunCampaign Plats för livet
Svenska CykelstäderCommercial – Låt barnen styra
Trygg TraceableFilm and photo – The Dorje jacket
HärjedalsKökTV commercial – New kitchen in a day
Fjällräven UPFPhoto – Film
Dina FörsäkringarCase: Jobba hos oss
Svensk FastighetsförmedlingFilmproduction "Mäklarappen"
JernspiranFilmproduction and campaign
JernhusenFilmproduction and campaign
Oxunda vattensamverkanOur driking water
Sollentuna kommunFilmproduction
Nynäshamns kommunCampaign
Friskis&SvettisCase: Verksamhetsberättelse
Friskis&SvettisMeet a Hero
Friskis&SvettisFilmproduction
The Arctic JournalPhoto – Film
Andreas Mattsson – On The RunPhoto – Film
KårsaglaciärenPhoto – Film
Red RavenPhoto – Film
Drum and ZmartaCase: Insplanet film and photo shoot
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