Customer’s goal: To continue the work of the long term communication concept of “Plats för livet” with a new campaign for the summer. The campaign should inspire and bring a sense of pride to inhabitants as well as attract people to visit Nynäshamn during the summer months. “Plats för livet” – wide-ranging meaning; Nynäshamn is a place where you have the time and space to live your life to the fullest.
Our take: Show the good forces and passion that can be found throughout municipality. To do so we wanted to pay tribute to the men and women in Nynäshamn that does more than what is asked of them. To highlight the great work these people do and show the drive they possess and inspire others with. We meet Johanna and Pål from Sjöräddningssällskapet (SRSS), Fredrik and Maria from art group Konstartera and Linda, Emma and Tobias from the three football clubs in Nynäshamn. All people with different interests but all with the same passion and desire to help others and give back to the community.
The output for the campaign was local newspapers, films and photos for social media and web articles with interviews.
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