Svenska Cykelstäder – Let the children steer.

many children want to ride their bikes to school, but parents often choose to drop them off by car instead. In addition to the exercise it provides, research shows that academic results and general well-being increase in those children who bike to school.

Let the children steer! (Låt barnen styra!)in an invitation and shout-out initiated by the association Svenska Cykelstäder (Swedish Cycling Cities), which includes some of Sweden's most ambitious municipalities and regions and focuses on getting more people to start cycling. Together, we want to raise the status of cycling and inspire people to use their bikes more often in their daily lives. In the film, we follow a bunch of kids who ride to school.


TVC 30s

Web version 50s


Framegrabs from commercials

Selected work


Jack WolfskinSkitouring winter campaign shoot

IcehotelSocial media material

EpirocEpiroc brand film

ENRXENRX brand film

FjällrävenFilmproduction Hemma i Bergen / Svenska Äventyr

Trygg TraceableFilm and photo – The Dorje jacket

NynäshamnFilmproduction Vision2040

HärjedalsKökTV commercial – New kitchen in a day

IF MetallFilmproduction with Graphera

SJFilmproduction – The night train to Narvik

NynäshamnCampaign Plats för livet

Dina FörsäkringarCase: Jobba hos oss

SveFastFilmproduction "Mäklarappen"

AvonovaClient cases

JernspiranFilmproduction and campaign

JernhusenFilmproduction and campaign

Oxunda vattensamverkanOur driking water


Svenska CykelstäderFilm and campaign


Friskis&SvettisMeet a Hero

Friskis&SvettisCase: Verksamhetsberättelse


Drum and ZmartaCase: Insplanet film and photo shoot

ReelCase: Reel

NynäshamnWeb design

Jernhusen MediaCase: Kampanj Play

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KLAPP / Storytellers for a world in motion