Alexandra Pascalidou

Jernspiran – A competition that makes a difference

Jernspiran is Jernhusen's annual event competition, which rewards companies and organizations who want to implement change and have a strong commitment to important sustainability and social issues. The purpose is to raise awareness and highlight initiatives in creating a better world and at the same time contribute to meaningful traveler experiences. The prizes are selected event and advertising areas at one of Sweden's largest central stations. The goal of Jerspiran was to further consolidate the position as an event competition that makes a difference and showcases how creative events create experiences and build strong brands.

We introduced an ambassador for Jernspiran, Alexandra Pascalidou. We produced a film that was then cut into a variety of channels, where she urged all of Sweden's companies and organizations to "Dare to make a difference". The campaign consisted of films, advertising in the trade press, DR mailings and banners as well as PR and articles.

The Jernspiran winner is the environmental organization Greenpeace. The competition grant "A sea of ​​hope", a collaborative work of art that emphasizes the importance of protecting our seas, caught the jury’s attention. The award goes to UNHCR in Sweden who, through their event, want to increase our understanding and the life of refugees. Through experience-based communication, they want to create commitment and hope regarding two current and urgent issues.



Selected work


Jack WolfskinSkitouring winter campaign shoot

IcehotelSocial media material

EpirocEpiroc brand film

ENRXENRX brand film

FjällrävenFilmproduction Hemma i Bergen / Svenska Äventyr

Trygg TraceableFilm and photo – The Dorje jacket

NynäshamnFilmproduction Vision2040

HärjedalsKökTV commercial – New kitchen in a day

Svenska CykelstäderCommercial – Låt barnen styra

IF MetallFilmproduction with Graphera

SJFilmproduction – The night train to Narvik

NynäshamnCampaign Plats för livet

Dina FörsäkringarCase: Jobba hos oss

SveFastFilmproduction "Mäklarappen"

AvonovaClient cases

JernhusenFilmproduction and campaign

Oxunda vattensamverkanOur driking water


Svenska CykelstäderFilm and campaign


Friskis&SvettisMeet a Hero

Friskis&SvettisCase: Verksamhetsberättelse


Drum and ZmartaCase: Insplanet film and photo shoot

ReelCase: Reel

NynäshamnWeb design

Jernhusen MediaCase: Kampanj Play

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