Jernspiran – A competition that makes a difference
Jernspiran is Jernhusen's annual event competition, which rewards companies and organizations who want to implement change and have a strong commitment to important sustainability and social issues. The purpose is to raise awareness and highlight initiatives in creating a better world and at the same time contribute to meaningful traveler experiences. The prizes are selected event and advertising areas at one of Sweden's largest central stations. The goal of Jerspiran was to further consolidate the position as an event competition that makes a difference and showcases how creative events create experiences and build strong brands.
We introduced an ambassador for Jernspiran, Alexandra Pascalidou. We produced a film that was then cut into a variety of channels, where she urged all of Sweden's companies and organizations to "Dare to make a difference". The campaign consisted of films, advertising in the trade press, DR mailings and banners as well as PR and articles.
The Jernspiran winner is the environmental organization Greenpeace. The competition grant "A sea of hope", a collaborative work of art that emphasizes the importance of protecting our seas, caught the jury’s attention. The award goes to UNHCR in Sweden who, through their event, want to increase our understanding and the life of refugees. Through experience-based communication, they want to create commitment and hope regarding two current and urgent issues.
Selected work
Fjällräven + Gore-TexPhoto – Film
SKF Metals industry solutionsPhoto – Film
ENRXENRX brand film
SKF InnotransCampaign – Film
PricerPhoto – Film
Visit SwedenPhoto – Film
Fjällräven HojaPhoto – Film
Jack WolfskinSkitouring winter campaign shoot
Epiroc – Parental LeavePhoto – Film
FloatelPhoto – Film
DstnyPhoto – Film
Fjällräven HikingPhoto – Film
JernbroPhoto – Film
EpirocEpiroc brand film
SamhallPhoto – Film
Fjällräven KarshamraFilm - Stills
Oxunda vattensamverkanStormwater
IcehotelSocial media material
Gudrun SjödénCampaign – Film
Fjällräven Sun HoodiePhoto – Film
BillerudFilm
SJFilmproduction – The night train to Narvik
TCO DevelopmentCampaign – Film
Nynäshamns kommunFilmproduction Vision2040
AvonovaClient cases
IF MetallFilmproduction with Graphera
EchandiaPhoto – Film
ENRX Global CapabilitiesPhoto – Film
HagaköketPhoto – Film
HärjedalskökCampaign
FjällrävenFilmproduction Hemma i Bergen / Svenska Äventyr
Nynäshamns kommunCampaign Plats för livet
Svenska CykelstäderCommercial – Låt barnen styra
Trygg TraceableFilm and photo – The Dorje jacket
HärjedalsKökTV commercial – New kitchen in a day
Fjällräven UPFPhoto – Film
Dina FörsäkringarCase: Jobba hos oss
Svensk FastighetsförmedlingFilmproduction "Mäklarappen"
JernhusenFilmproduction and campaign
Oxunda vattensamverkanOur driking water
Sollentuna kommunFilmproduction
Svenska CykelstäderFilm and campaign
Nynäshamns kommunCampaign
Friskis&SvettisCase: Verksamhetsberättelse
Friskis&SvettisMeet a Hero
Friskis&SvettisFilmproduction
The Arctic JournalPhoto – Film
Andreas Mattsson – On The RunPhoto – Film
KårsaglaciärenPhoto – Film
Red RavenPhoto – Film
Drum and ZmartaCase: Insplanet film and photo shoot
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