Gudrun Sjödén
Social media — especially organic content — has long played a central role in Gudrun Sjödén’s brand and communication. Storytelling has always surrounded the collections and the products.
In the spring of 2024, Klapp was commissioned to develop the content for Gudrun Sjödén’s social channels. A strategic decision was made to deepen the storytelling and make it more authentic. We turned our focus toward the women behindthe brand — the customers. Instead of traditional sales messaging, we wanted to explore questions such as: What are they passionate about? What interests and inspires them most in life?
We also tested a new approach: asking international customers to film themselves based on a guideline we created. This helped keep production costs down, and we were overwhelmed by how creative the women turned out to be behind the camera.
Meet Ingmari, Michaela, and Sutapa.
And meet Gudrun herself — and hear how she finds her inspiration.
Selected work
Fjällräven + Gore-TexPhoto – Film
SKF Metals industry solutionsPhoto – Film
ENRXENRX brand film
SKF InnotransCampaign – Film
PricerPhoto – Film
Visit SwedenPhoto – Film
Fjällräven HojaPhoto – Film
Jack WolfskinSkitouring winter campaign shoot
Epiroc – Parental LeavePhoto – Film
FloatelPhoto – Film
DstnyPhoto – Film
Fjällräven HikingPhoto – Film
JernbroPhoto – Film
EpirocEpiroc brand film
SamhallPhoto – Film
Fjällräven KarshamraFilm - Stills
Oxunda vattensamverkanStormwater
IcehotelSocial media material
Fjällräven Sun HoodiePhoto – Film
BillerudFilm
SJFilmproduction – The night train to Narvik
TCO DevelopmentCampaign – Film
Nynäshamns kommunFilmproduction Vision2040
AvonovaClient cases
IF MetallFilmproduction with Graphera
EchandiaPhoto – Film
ENRX Global CapabilitiesPhoto – Film
HagaköketPhoto – Film
HärjedalskökCampaign
FjällrävenFilmproduction Hemma i Bergen / Svenska Äventyr
Nynäshamns kommunCampaign Plats för livet
Svenska CykelstäderCommercial – Låt barnen styra
Trygg TraceableFilm and photo – The Dorje jacket
HärjedalsKökTV commercial – New kitchen in a day
Fjällräven UPFPhoto – Film
Dina FörsäkringarCase: Jobba hos oss
Svensk FastighetsförmedlingFilmproduction "Mäklarappen"
JernspiranFilmproduction and campaign
JernhusenFilmproduction and campaign
Oxunda vattensamverkanOur driking water
Sollentuna kommunFilmproduction
Svenska CykelstäderFilm and campaign
Nynäshamns kommunCampaign
Friskis&SvettisCase: Verksamhetsberättelse
Friskis&SvettisMeet a Hero
Friskis&SvettisFilmproduction
The Arctic JournalPhoto – Film
Andreas Mattsson – On The RunPhoto – Film
KårsaglaciärenPhoto – Film
Red RavenPhoto – Film
Drum and ZmartaCase: Insplanet film and photo shoot
Klapp AB
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Bankgiro 135-0974
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