
What will it take to move from a throwaway culture to one where IT products are designed to last, be repaired, and reused? We spoke to two of the most influential voices in the circular economy — Ken Webster and Kyle Wiens — who say the answer lies in valuing longevity, embedding responsibility into product design, and changing how we see both waste and worth.
“We want to go from a linear economy to a circular one, because IT products are often produced in a linear way, which harms fragile ecosystems and depletes natural resources,” says Ken Webster, author and longtime circular economy thought leader. “But we don’t want to attach guilt to it.”
Each year, more than 60 million tonnes of e-waste are generated globally, yet the majority of these discarded products are not safely or effectively recycled. And even when they are, the process rarely preserves the original value of the materials.
“Most recycling deals with material which is horribly contaminated. By the time you’ve recycled it, you’ve lost all coherence to the object. It’s not a plastic bottle anymore — it’s a mashed-up piece of plastic,” says Ken Webster. “So it has to be reprocessed, which is often very expensive in energy terms and is very leaky in terms of materials.”
Production: Klapp
Selected work
PricerPhoto – Film
JernbroPhoto – Film
Fjällräven HikingPhoto – Film
SKF RailwaysCampaign – Film
FloatelPhoto – Film
Ytopi RamPhoto – Film
Fjällräven + Gore-texPhoto – Film
Fjällräven HojaPhoto – Film
DstnyPhoto – Film
Fjällräven KarshamraFilm - Stills
Fjällräven Sun HoodiePhoto – Film
Visit SwedenPhoto – Film
Jack WolfskinSkitouring winter campaign shoot
Gudrun SjödénCampaign – Film
SamhallPhoto – Film
ENRXENRX brand film
BillerudFilm
HärjedalskökCampaign
IcehotelSocial media material
EpirocEpiroc brand film
Epiroc – Parental LeavePhoto – Film
EchandiaPhoto – Film
FjällrävenFilmproduction Hemma i Bergen / Svenska Äventyr
The Arctic JournalPhoto – Film
Andreas Mattsson – On The RunPhoto – Film
KårsaglaciärenPhoto – Film
Red RavenPhoto – Film
Trygg TraceableFilm and photo – The Dorje jacket
Nynäshamns kommunFilmproduction Vision2040
HärjedalsKökTV commercial – New kitchen in a day
Svenska CykelstäderCommercial – Låt barnen styra
IF MetallFilmproduction with Graphera
SJFilmproduction – The night train to Narvik
Nynäshamns kommunCampaign Plats för livet
Dina FörsäkringarCase: Jobba hos oss
Svensk FastighetsförmedlingFilmproduction "Mäklarappen"
AvonovaClient cases
JernspiranFilmproduction and campaign
JernhusenFilmproduction and campaign
Oxunda vattensamverkanOur driking water
Oxunda vattensamverkanStormwater
Sollentuna kommunFilmproduction
Svenska CykelstäderFilm and campaign
Nynäshamns kommunCampaign
Friskis&SvettisMeet a Hero
Friskis&SvettisCase: Verksamhetsberättelse
Friskis&SvettisFilmproduction
Drum and ZmartaCase: Insplanet film and photo shoot
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