Friskis&Svettis by Klapp

Friskis&Svettis – Welcome to the gym

Customer's goal: To improve Stockholmers' perception of Friskis&Svettis facilities in terms of exercise equipment and training environment, and to maintain and strengthen the image of Friskis&Svettis as a fun, free zone where everyone is welcome. In the films, we want to highlight Friskis&Svettis training equipment and the training environment itself. They reinforce an attitude-free and easy-going atmosphere where everyone is welcome. The films aim at giving an impression that they were filmed in the same shot.

We used transitional clips to create the feeling of all this happening in one minute. We added well-selected sections that could be matched to the next clip. The different films are reminiscent of each other but are distinguished by the graphics and the characters involved. The soundscape gives a captivating feeling linked to Friskis&Svettis.


Selected work


Jack WolfskinSkitouring winter campaign shoot

IcehotelSocial media material

EpirocEpiroc brand film

ENRXENRX brand film

FjällrävenFilmproduction Hemma i Bergen / Svenska Äventyr

Trygg TraceableFilm and photo – The Dorje jacket

NynäshamnFilmproduction Vision2040

HärjedalsKökTV commercial – New kitchen in a day

Svenska CykelstäderCommercial – Låt barnen styra

IF MetallFilmproduction with Graphera

SJFilmproduction – The night train to Narvik

NynäshamnCampaign Plats för livet

Dina FörsäkringarCase: Jobba hos oss

SveFastFilmproduction "Mäklarappen"

AvonovaClient cases

JernspiranFilmproduction and campaign

JernhusenFilmproduction and campaign

Oxunda vattensamverkanOur driking water


Svenska CykelstäderFilm and campaign


Friskis&SvettisMeet a Hero

Friskis&SvettisCase: Verksamhetsberättelse

Drum and ZmartaCase: Insplanet film and photo shoot

ReelCase: Reel

NynäshamnWeb design

Jernhusen MediaCase: Kampanj Play

+46 708 87 00 38
+46 706 21 15 00

Klapp AB
Sandhamnsgatan 81
115 28 Stockholm

Orgnr 556451-2662
Bankgiro 135-0974

KLAPP / Storytellers for a world in motion