Friskis&Svettis – Welcome to the gym
Customer's goal: To improve Stockholmers' perception of Friskis&Svettis facilities in terms of exercise equipment and training environment, and to maintain and strengthen the image of Friskis&Svettis as a fun, free zone where everyone is welcome. In the films, we want to highlight Friskis&Svettis training equipment and the training environment itself. They reinforce an attitude-free and easy-going atmosphere where everyone is welcome. The films aim at giving an impression that they were filmed in the same shot.
We used transitional clips to create the feeling of all this happening in one minute. We added well-selected sections that could be matched to the next clip. The different films are reminiscent of each other but are distinguished by the graphics and the characters involved. The soundscape gives a captivating feeling linked to Friskis&Svettis.
Selected work
JernbroPhoto – Film
Fjällräven + Gore-TexPhoto – Film
PricerPhoto – Film
Fjällräven Hiking 2025Photo – Film
DstnyPhoto – Film
Fjällräven HojaPhoto – Film
Wardt – SKFCampaign – Film
Fjällräven KarshamraFilm - Stills
Gudrun SjödénCampaign – Film
HärjedalskökCampaign
Jack WolfskinSkitouring winter campaign shoot
IcehotelSocial media material
EpirocEpiroc brand film
ENRXENRX brand film
FjällrävenFilmproduction Hemma i Bergen / Svenska Äventyr
Trygg TraceableFilm and photo – The Dorje jacket
NynäshamnFilmproduction Vision2040
HärjedalsKökTV commercial – New kitchen in a day
Svenska CykelstäderCommercial – Låt barnen styra
IF MetallFilmproduction with Graphera
SJFilmproduction – The night train to Narvik
NynäshamnCampaign Plats för livet
Dina FörsäkringarCase: Jobba hos oss
SveFastFilmproduction "Mäklarappen"
AvonovaClient cases
JernspiranFilmproduction and campaign
JernhusenFilmproduction and campaign
Oxunda vattensamverkanOur driking water
Oxunda vattensamverkanStormwater
SollentunaFilmproduction
Svenska CykelstäderFilm and campaign
NynäshamnCampaign
Friskis&SvettisMeet a Hero
Friskis&SvettisCase: Verksamhetsberättelse
Drum and ZmartaCase: Insplanet film and photo shoot
Klapp AB
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Bankgiro 135-0974
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